Advertising Opportunities
Some things to consider when planning your 2011 print and web advertising campaign. The solid wood products sector in Canada is:*
A Massive Market
- The 2nd largest global producer by far
- $25.2 billion in total revenues in 2006
- Over 1,000 facilities
- The world's largest exporter of forest products with 19% of the global market
- Over $5 billion in value-added alone
A Varied Market
It's not just saws and logging gear, although there's plenty of those. There's also:
- Trucks & Trailers, as the second largest user of truck transport at 18 billion tonnes/km
- Trains, as the largest user of rail transport
- Boats, as the largest user of marine transport
- Motors and drives. It's all about material handling and power transmission in tough environments.
Plus: Lubes, tools, pollution control, dust collection, hoses, pumps, conveyors, fire suppression, software, insurance, safety gear, finance, CCTV cameras, communications systems, etc...
A Captive Market
The professionals doing all this are spread across a massive landscape, but we reach them just fine, to the tune of over 15,000 readers per issue through a carefully-managed circulation. We've been doing it since we founded CWP in 1991, and our editor has 25 years experience in the field. That's the credibility you need.
Source: Forest Products Association of Canada Annual Report (2006); NRCan State of the Forest Industry 2007.
Respected, experienced and lively editorial means our readers spend more time with Canadian Wood Products, and your message.
Targeted Message
Canadian Wood Products is a dedicated resource focusing 100% of its editorial on the solid wood products sector - coast to coast. Sawmilling panels, engineered wood, remanufacturing, log homes, veneer, composites, beams - we do it all.
Editorial Excellence
Editor, Bill Tice creates an exclusive editorial environment for delivering your advertising message - we're the technology and process book! Add to that exclusive, expert columns - like Mill Hydraulics, The Drying Doctor, Russell Taylor's exclusive market reports, and our trademark mill reports - and you can't miss.
Online Extras
Canadian Wood Products also runs the industry's only active, information-driven web site, with news, views, events, show reports, links, and magazine extras, all updated regularly. Includes a full digital edition of each issue, where your ad gets extra mileage. Visit www.canadianwoodproducts.ca, and see what the industry already knows.
And there's more!
North American Marketing Alliance
For over 15 years the two premier forest industry publishers have offered advertisers the only such alliance. Annex Publishing (Canadian Forest Industries, Canadian Wood Products, Canadian Biomass, and Opérations forestières) and Hatton Brown Publishers (Timber Harvesting, Timber Processing, Southern Loggin' Times, Panel World, and Southern Lumberman) offer all the markets, with a joint frequency rate and shared editorial. Contact your sales manager to discuss how this alliance can be put to work for you.
Other Markets Canadian Wood Products is just one magazine in our stable of respected forestry and heavy construction publications. Work with any of these for combined frequency discounts and to simplify your marketing plans.
Canadian Forest Industries: Dedicated 100% to the logging and forest management sector across Canada, Canadian Wood Products is now part of this legacy.
Canadian Biomass: Reaching the entire forest sector with biomass and bioenergy coverage.
Opeérations forestieères et de scierie: Logging and solid wood products for the key French market.
Aggregates & Roadbuilding: Canada's only rock to road magazine.
• View our editorial schedule and advertising and materials deadlines
Sample copies and subscriptions are available upon request.
Please contact Tim Tolton at (514) 457-2211, fax: (514) 457-2558
Or email ttolton@forestcommunications.com
